BENGALURU, FEB 15   :    Procam International has announced the 16th edition of the World Athletics Gold Label Road Race Tata Consultancy Services World 10K Bengaluru (TCS World 10K) scheduled for April 28.

This year’s marathon sets off on a new adventure promising equal fervour with exciting enhancements, including a new start and finish line.
With support from the Indian Army, Karnataka and Kerala Sub Area, Field Marshal Sam Manekshaw Parade Ground will be the new home for the TCS World 10K Bengaluru.

The participants will traverse Bengaluru’s prominent landmarks Cubbon Park, Ulsoor Lake, and Chinnaswamy Stadium immersing themselves in the city’s spirit.

Sunil Deshpande, Regional Head, TCS Bengaluru, said, “TCS World 10K Bengaluru fosters a remarkable spirit of unity in our city. TCS has been associated with the World 10K Bengaluru since 2011 and we are extremely proud that the event has grown in popularity and stature to become the city’s premier running event.”

The World’s Premier 10K with a total prize money of USD 210,000, attracts some of the leading Indian and international athletes along with amateur runners from across the globe.
Registration for all race categories, including the Open 10K, Majja Run (5.1km), Silvers’ Run, and Champions with Disability (4.2km), will commence on February 15, starting at 7:00 am.

The registration period will conclude on March 29, at 11:59 pm, or as soon as running places are filled, whichever is earlier. Register is available at https://tcsworld10k.procam.in
To encourage women’s participation, a limited number of spots are set aside for women who do not possess a timing certificate. Registration under these criteria will be based on a first-come, first-served basis.

Naarayan TV, CMO, IDFC FIRST Bank, said, “This is IDFC FIRST Bank’s third year partnering with TCS World 10K Bengaluru, which celebrates the city of Bengaluru and its people. Our association with the marathon is a fitting one as it ties in with our Customer First philosophy and helps us be involved with our customer’s journey, both fitness and financial. we look forward to an event that radiates energy and celebrates the runners’ #JourneyToTheStart.”

Speaking about the event, Major General Ravi Murugan, AVSM – GOC, Karnataka and Kerala Sub Area said, “I believe the TCS World 10k Bengaluru is the flagship race of the country. I must say we are extremely happy to be associated with this event – for it symbolizes excellence which I’d like to believe is synonymous with the Army.

“We were extremely happy when Procam approached us concerning a change of venue and now the race starts from one of our grounds – the beloved Field Marshal Sam Manekshaw Parade ground. We offer our full support for the conduct of this event.”

Runners from anywhere in the world can experience the magic of the event and run in the 10K and 5K via the exclusive TCS World 10K Bengaluru app.

Registration for the virtual run opens on February 15 and will close on April 23, or till available spots are taken, whichever comes first.

Sobisco has teamed up with the TCS World 10K Bengaluru 2024 as the official Refreshment Partner. For over a decade, Sobisco has been on a mission to provide the nation and beyond with top-quality, nutritious snacks. Their commitment to excellence has led to remarkable success.

Sobisco’s goal has always been to promote health and wellness through nutrition. As part of this collaboration, Sobisco will provide healthy refreshments in the post-race bags, and all registered participants will receive exclusive product hampers.

As a token of recognition for their efforts and achievements, Japanese sports performance brand ASICS will present the exclusive Finisher Tee for the top 1000 finishers each, across men and women in the Open 10K.

Talking about the 16th edition, Vivek Singh, Joint MD, Procam International said, “For the past 16 years, the TCS World 10K Bengaluru has been the pride of this city – bringing everyone together on a common platform. As we kickstart the registrations for the 2024 edition, our special thanks to the Indian Army, Karnataka, and Kerala Sub Area for giving us a new start and finish.

Our thanks to the Government of Karnataka, who have been supporting this event since its inception. Our gratitude to our Sponsors, Partners and the running community, you have made this event an integral part of Bengaluru, and this legacy will continue to grow from strength to strength each year…. Forever Bengaluru #EndendiguBengaluru.”(UNI)