Eurosport India acquires broadcast rights for Bihar Cricket League
Mumbai, Mar 22 : Eurosport and Eurosport HD India, the premium sports channels from the house of Discovery, have acquired the broadcast rights for the Bihar Cricket League (BCL), a T20 League, being organised by Bihar Cricket Association (BCA) and Elite Sports Management.
The league has started on March 20 and will go till March 26 at the URJA Stadium in Patna.
The addition of this series expands Eurosport’s portfolio of Live Cricket offerings which earlier this year had also broadcasted the ODI series between UAE and Ireland.
”It has been our constant endeavor to bring varied sports from across regions to our fans. In the past few years, the advent of the T20 leagues has helped talent from every nook and corner of the country to find a stage and we are sure this league will follow suit.
”We are looking forward to a week of some exciting cricket action,” said Vijay Rajput, Senior VP – Affiliate sales and Product Distribution, Asia – India Sales & Distribution at Discovery Inc and Head of Eurosport India.
The league features 5 teams namely Angika Avengers, Bhagalpur Bulls, Darbhanga Diamonds, Gaya Gladiators and Patna Pilots with former International cricketers Sanath Jayasuriya, RP Singh, Danny Morrison, Venkatesh Prasad and Tillakaratne Dilshan associated as Team Mentors.
”Bihar, in spite of having one of the oldest cricket associations of the country has been starved of quality cricket since the past 16 years. The Bihar cricket league (BCL) is a big hope for the future and we are very confident that this is the start of better days for Bihar cricket and the young cricketers of the state,” said Rakesh Tiwari, President, Bihar Cricket Association (BCA).
”We are happy that one of the leading broadcasters in the country – Eurosport India has taken up the initiative of taking the league to the national audience and has shown belief in our vision,” he added.(UNI)