Kolkata, April 16 : As India’s mega cricketing extravaganza Indian Premier League

gets into full swing this year, Glance, the world’s leading ‘screen zero’ content delivery

platform has partnered with celebrated spin bowler Ravichandran Ashwin to Livestream

special shows and original video content, throughout the tournament. cricket enthusiasts

will be able to watch exclusive live videos from some of their favorite celebs, exclusively

on Glance.

Other than the cricket all-rounder, several ‘Live Jockeys’ (LJs) will also go live on Glance

with exclusive cricket-related content, a Glance spokesperson here on Friday said.

“We are excited to bring on board brilliant personalities like R Ashwin popular RJs to

livestream their exclusive, original content on Glance. With this partnership, we look forward

to deliver to our users the best cricket-related content and experience this IPL season,”

said Bikash Chowdhury, Vice President – Marketing at Glance.

During the course of the tournament, R Ashwin will go live on Glance and directly interact

with the platform’s users. He is also slated to host multiple interactive shows on Glance,

including ‘The Sicilian Defense’, ‘Rapid Fire Round’, and ‘My Dear Fans’.

In the ‘The Sicilian Defense’ session, Ashwin will analyze important tactics that might be

used by captains of different teams, while the cricket all-rounder will test the knowledge of

the users about the match during the ‘Rapid Fire’ quiz sessions.

During the ‘My Dear Fans’ show, Glance users will get exclusive opportunity to directly

interact with Ashwin as he answers questions from fans during these sessions.

Glance and its short video sharing platform Roposo recently signed up with the Chennai

Super Kings (CSK) team, to deliver the latest cricket content to their users.

As smartphone users increasingly shift towards digital platforms for content consumption,

mobile ‘lock screen’ has emerged as one of the key mediums for content consumption in the

country.

As per a recent report by Glance, cricket-related content has been one of the most consumed

categories on the lock screen, accounting for almost 60% of the overall sports content

consumed on Glance in 2020. (UNI)