LOS ANGELES, NOV 29 : According to Elon Musk, Apple has stopped the majority of its Twitter advertising and has threatened to remove the service from its app store.

Due to worries about Musk’s content filtering plans for the site, many businesses have stopped spending on Twitter during the time of the feud. The BBC’s requests for comment from Apple have gone unanswered.

Musk attributed Twitter’s “huge” decline in revenue to pressure from activists on advertisers.

He accused Apple of “censorship” and criticised its practises, notably the fee it charges for purchases made on its app store, in a series of Tweets on Monday.

“Apple has largely stopped running Twitter ads. Do they despise American freedom of speech? “He was quoted by the BBC.

Additionally, the operator of the social media site stated without providing evidence that Apple had threatened to ban Twitter from its app store.

Musk, who paid $44 billion for Twitter last month, is under pressure as some businesses cut back on expenditure. Although he has stated that he wants to monetize Twitter verification by making it a paid subscription service, the vast majority of the site’s income now comes from advertising.

According to The Washington Post, Apple was the leading advertiser on Twitter in the first quarter of 2022, spending $48 million on the social network.

Companies that have stopped spending in recent weeks include General Mills, the maker of Cheerios, and Volkswagen.

A watchdog website, Media Matters, stated last week that half of Twitter’s leading advertisers had stopped using the platform due to worries about Twitter’s future.(PHN)