NEW DELHI, OCT 6 : Reliance Retail’s e-marketplace JioMart on Friday announced cricketer Mahendra Singh Dhoni as its brand ambassador.

“I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India,” said Dhoni.

Sandeep Varaganti, CEO, JioMart, said that the cricketer perfectly fits in as its brand ambassador as his personality represents trust, reliability and assurance just like JioMart.

“Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping’ being an integral part of this revelry. Non-metro regions currently account for around 60% of our overall sales, a sign of gradual growth and a true testament to fruition of our efforts to democratize digital retail,” Varaganti said.

Last year, JioMart adopted a horizontal, cross-category approach offering products across segments. From electronics to fashion and beauty to home décor, JioMart has onboarded Reliance-owned brands including Urban Ladder, Reliance Trends, Reliance Jewels, Hamleys among others to further augment the selection on the platform.

“This rapid expansion is in line with JioMart’s aim of becoming India’s largest home-grown e-marketplace,” the e-tailer said.(UNI)