Bengaluru, Sep 21: mCaffeine, India’s first caffeinated personal care brand, is collaborating with Radhika Apte, Shruti Hassan, and Vikrant Massey as their new age brand believers for their upcoming campaign.
“We are overjoyed to welcome Radhika, Vikrant, and Shruti to our world of caffeinated goodness. Given the rising awareness about personal care, with our ‘Addicted To Good’ campaign, we aim to emphasize the benefits of our hero ingredient and solidify mCaffeine’s position as India’s most favorite caffeinated personal care brand,” mCaffeine CEO and Co-Founder Tarun Sharma said.
The brand film is targeted towards empowering the country’s Gen Z audience while communicating mCaffeine’s “Addicted To Good” proposition in an innovative yet relatable way.
The three ambassadors will share the goodness of caffeine with everyone.
“I am thrilled to espouse mCaffeine’s brand values of being addicted to good. Looking at the growing consciousness of today’s millennials, I believe that we all must pledge to products that make us addicted to not just a good regime but also a good environment,” Radhika said.
mCaffeine aims to inspire the audience to unearth their full potential and be the best version of themselves.
“I am happy to align myself with a brand that is working hard to help our country recognize the importance of inner beauty and responsibility towards the environment through a simple yet powerful message of being Addicted To Good,” Shruti said.
“The pandemic has brought me closer to myself and my personal care routine, and I think that’s the scenario with everyone. I am looking forward to this exciting mCaffeine journey of being #AddictedToGood,” Massey said. (UNI)