NEW DELHI, OCT 11: All India Gem and Jewellery Domestic Council (GJC), the apex trade body that unites jewellery manufacturers, wholesalers, retailers, and exporters, announced the launch of Jewellery Shopping Festival (USF) on Wednesday.

The launch will be held across the country in 300 cities from October 15 to November 22. Divine Solitaires is the sponsor for this event.Nitin Gadkari, Minster of Roads & Highway Transport graced the event with his presence.

The festival will offer benefits to both the B2B and the B2C segment wherein business owners can be a part of the festival by paying an enrolment fee and choosing from one of the several subscription plans that are available to them.

Any purchase worth Rs 25000 will attract an assured coupon and limited-edition silver coin.

Winners will receive jewellery worth approximately Rs 35 crore. There are also other dazzling rewards like 25 gram gold coin on every set of 5000 coupon. Other giveaways are five prizes of 1 kg gold each, five prizes of Jadau jewellery worth 10 lakhs each, five prizes of temple jewellery worth 10 lakhs each, ten prizes of diamond and precious stones studded jewellery worth Rs five lakhs each, ten prizes of gold jewellery worth 2.5 lakhs each and 100 prizes of diamond studded gold coin from Divine Solitaires.

Dinesh Jain, GJC Director & IJSF Convenor, said, “USF is expecting to generate business worth Rs.1,20,000 crore through 3000 retailers participating from over 200 cities.”

This is a business growth of roughly about 30-35 per cent. The festival is also expected to generate huge employment opportunities in the jewellery industry. The shopping during USF would make India a jewellery tourism hub.”

Mr Saiyam Mehra, Chairman, Chairman GJC, said , “UJSF is a potential pool for all jewellery traders, and significant interest has been demonstrated by important industry players.”

Mr. Rajesh Rokde, Vice Chairman, GJC said, “USF will follow best business practices to ensure transparency and build credibility in the minds of the customers.”

Mr. Manoj Jha, Joint Convenor, said, “The festival will benefit the entire jewellery industry as well as customers.

USF is making appealing offers and giving customers the chance to win up to 40kg of gold as a prize, as well as jewellery worth approximately Rs three crore and 100 gold coins encrusted with Divine Solitaire Diamonds.

As India celebrates 75 years of independence, we provide approximately 3000 kilogram of special edition Amrit Mahotsav silver coins, as souvenir, which will be delivered as presents to clients with every purchase of Rs.25000/-.

All India Gem and Jewellery Domestic Council is a national trade body established with the objective to address the industry, its functioning, and its cause with a 360 degree approach to promote and progress its growth, while protecting the industry’s interests.

GJC, since last 18 years, has been serving as a bridge between the Government and the trade as well as undertaking various initiatives on behalf of and for the industry.(UNI)