New Delhi, Jan 11 (UNI) Ginesys, a leading end-to-end technology solutions provider for retail businesses announced a strategic investment of $10 million over the next three years in CASA retail AI, an artificial intelligence-driven customer data platform.
The investment will combine CASA’s omnichannel AI-driven customer retention and delight platform with Ginesys’s industry-leading end-to-end retail enterprise resource planning (ERP), order management system (OMS) and point of sale (POS) solutions to optimise attracting, retaining and rewarding consumers for over a thousand brands and retailers on Ginesys One – a cloud-based retail management software suite.
“The year 2021 has accelerated the digital adoption for the sector with digital and in-store technologies used by retailers for smooth business continuity, better business outcomes and customer reach increase.
“Now it is important to understand that both, brick and mortar, and e-commerce retail have to work hand in hand in delivering value to consumers.
“A key aspect of omnichannel is keeping the customer happy both online and offline. Ginesys and CASA Retail AI partnership is all about building the best multichannel customer retention and delight platform in India,” said Ginesys CEO and Founder Prashant Lohia.
Commenting on the partnership, CASA Retail AI CEO and Founder Sathiyanarayanan Vijayaraghavan said: “A fluid omnichannel experience with Ginesys will lead to better consumer satisfaction and help in building long-term relationships across segments, thereby enabling brands to achieve their omnichannel ambitions.”
This will be the fourth major investment by Ginesys, after Browntape, Zwing and EaseMyGST towards strengthening their offerings across retail technology Software as a service (SaaS) products.(UNI)