Mumbai, Jun 18 : Flipkart e-commerce marketplace, has introduced a Back to College program to facilitate the educational needs of millions of students as they begin their classes virtually this year.

Under the program construct, Flipkart is making available a wide selection of computing devices and bundled education content through tie-ups with leading edtech players including Edukemy and Simplilearn.

As part of the initiative, over 400 courses across coding, AI and competitive entrance examinations will be available to students among a plethora of learning choices. This initiative aims at enhancing the learning potential of students as digital learning takes precedence.

As students prepare to move into a new academic year, the “online learning” scenario, triggered by the Covid-19 pandemic, continues to lead them to upgrade their education essentials with the best computing devices to make their learning process more intuitive and impactful. As part of the nearly 3-month initiative which started in June, Flipkart has curated a special page on the platform to help students select the right computing and electronic items such as laptops, tablets, printers, audio devices and IT peripherals along with online learning materials depending on one’s primary use case. As part of the campaign, students looking for laptops and tablets will receive options post purchase to pick relevant courses from the edtech partners in an affordable manner.

Rakesh Krishnan, Senior Director, Electronics at Flipkart, said, “As students get ready for the new academic year and are now better acquainted with virtual learning, we are closely working with our brand partners to bring the best-in-class computing products, combined with courses and content to enhance their learning experience. With nearly 40-45% of the demand for electronics coming from the student community and the significant rise in the adoption of online learning since last year, the industry is now shaping its offerings to cater to this fast-growing customer segment and bring various interventions. Through our “Back to College” program, students will benefit from the wide variety of courses offered by partners along with a large selection of computing devices available on Flipkart that will cater to their diverse needs and support them in choosing the best learning materials available.”(UNI)