Bengaluru, Oct 26 : With the onset of the festive season, De Beers Forevermark, one of the most trusted diamond brands, is looking at a growth of over 35-40 per cent over the next few months given the extended wedding season and pent-up demand coinciding with the timely easing of Covid-19 restrictions.
“The brand has already witnessed a huge response post the second wave,” De Beers India Managing Director MD Sachin Jain said.
The brand continues to grow in South India, the largest market for De Beers Forevermark in India, he added.
While the brand has 270 doors in India spread over 60 markets, it has around 100 doors in South India currently, Jain said.
The brand also has 10 exclusive boutique stores in India and plans to increase this to 30 by next year, he said.
The company is now focused on consolidation in the South as it sees immense potential in the growing number of metros, tier-2 and tier-3 cities in the region, where it partners with select authorized retailers who share the same brand ethos as De Beers Forevermark, Jain said.
“The company’s research has shown that there is increasing demand for its natural, rare, beautiful and responsibly sourced diamonds in South India and that consumers here value the diamond’s quality over size,” he said.(UNI)