NEW DELHI, AUG 6 : Punjab-based Capital Small Finance Bank Limited and Edelweiss Life Insurance on Tuesday announced their strategic partnership, enabling the diverse customer base of the bank to access Edelweiss Life Insurance’s comprehensive suite of life insurance products, thereby meeting their need for financial security.
“We are thrilled to announce our strategic partnership with Edelweiss Life Insurance. As we expand our financial solutions, this tie-up with Edelweiss Life enhances our ability to offer comprehensive and tailored life insurance products to our customers, reinforcing our position as a trusted financial partner. By improving accessibility to quality insurance solutions, we aim to become the primary banker for our middle-income group customers, creating a more secure and prosperous future for them,” Mr. Sarvjit Singh Samra, MD & CEO, Capital Small Finance Bank, said.
With over two decades of experience in the banking industry, Capital Small Finance Bank has developed a nuanced understanding of its niche market—middle-income segment customers—and tailors its products and services to meet their specific needs. Through this collaboration, Capital Small Finance Bank will leverage its extensive network and customer base to offer Edelweiss Life’s comprehensive suite of life insurance products. This partnership is poised to enhance the customer experience by seamlessly integrating life insurance solutions with their banking services.
Sumit Rai, MD & CEO, Edelweiss Life Insurance, said, “We are excited to embark on this journey with Capital Small Finance Bank and will together protect people’s dreams and aspirations. This partnership is grounded in a shared commitment to exceptional customer experience, superior business quality, and the highest standards of legal and ethical conduct.”
“This alignment of values will enable us to deliver innovative and reliable solutions to our customers. Institutions like Capital Small Finance Bank, which have a geographical stronghold and understand the pulse of their customers, give us a strategic advantage in bringing innovative products to the market to effectively meet customer needs. We are currently focused on expanding our footprint across the country, and this strategic partnership is a step in that direction,” Rai added.(UNI)