Kolkata, Sep 27 : Shyam Metalics, aiming to make a turnover of Rs 12,600 crore company by 2025, Today announced that it has roped in Bollywood superstar Salman Khan as the Brand
ambassador for its ” value added” products.
” Tinsel world matinee idol Salman Khan is a perfect role model for our branded products for longevity,” company Jt Managing director Sanjay Agarwal told a media conference in the city.
” I am very happy with this partnership and looking for a long and fruitful association. I have gone through the journey of the company and am excited to be a part of the brand building activity of SEL with their fast-paced expansion plans and future ready capabilities,” the 55-year-old actor,who already signed an agreement with the company, said in a statement.
” The idea of roping in Salman Khan is to promote the long steel products, a part of the company’s four-fold expansion plan in metal capacity comprising intermediate and final products, ” said Mr Agarwal.
Shyam Metalics is ramping capacities across its manufacturing plants (Bengal two and Odisha 1) and captive power plants with an estimated investment of Rs 3000 crore.
From the sale of 1.07 lakh tons of long steel products in FY 2016-17 it has grown to sell 6.37 lakh tons in FY 2020-21 and after the proposed expansion it targets to ramp up this capacity to 20 lakh tons of branded value-added products.
Presently the turnover around Rs 6300 crore at end of March 2021, the company is expected to make a turnover R 12,600 Cr by end of 2025.(UNI)