HYDERABAD, DEC 23 : Hyderabad-based Bell Plus Media, which carved a niche for itself in digital out of home advertising services, on Friday announced it will have 20,000 screens across 20 cities and headcount will reach 200 by the end of December next year.
The company has expanded its presence to all metro cities across the country within two years of its inception and it currently has over 3,200 digital advertising screens spread across hundreds of residential , commercial complexes as well as malls, said Gayathri Reddy Chappidi and Dev Abhilash Reddy Kothapu, the startup’s co-founders, in joint statement here.
In March 2022, the company received a seed fund of Rs 7.5 crore from Hyderabad Angels, Atlanta Syndicate and four others and “We will go for second round of funding soon,
We will also expand to Tier 2 cities like Visakhapatnam and Vijayawada,” Abhilash said that digital outdoor advertising has the potential to reach 14 per cent of the country’s population.
“For this, 5 lakh screens are required across the country. The industry is growing at 14 per cent annually. There is a chance of the segment clocking 32 per cent growth in three years and India will clock the highest growth among Asian countries,” he said.
According to Gayathri Reddy, our company clocked decent growth even during the pandemic and at present, we have presence in Hyderabad, Bangalore, Delhi NCR, Mumbai, Chennai, Kochi and Goa.
Currently, there are 80 employees. We are assembling screens in Chennai,” she said.
Serving a long list of clients including Apple, Audi, Malabar, Apollo Hospitals, Tanishq, Medicover, Swiggy and Zomato, she said that we are now the fastest growing company in the digital out of home advertising services in India and we are the first company to set up dual display digital screens,”said Gayathri .
We offer innovative designs and displays at affordable prices, using advanced software technologies,” they said.
In Hyderabad, the digital out of home (DOOH) company has set up digital screens at major places like T-Hub, residential and commercial complexes of DLF, Lodha, My home, Aparna, Aurobindo, Lanco Hills, etc. It also has its presence at several shopping destinations like Inorbit Mall, they said.
We have screen sizes up to 65 inches with an inbuilt sensor that reveals the viewers’ count. Dual display is the specialty of these screens,” she said.
“We offer rent to residential societies and commercial complexes for allowing us to set up our screens. They can also display their announcements free of cost. For advertising clients, we give Bell Plus an application so that they can have access to the data related to their advertisements such as the number of times an advertisement is displayed, the number of viewers and technical issues if any,” Gayathri added.(UNI)