BENGALURU, JUNE 18 :  India’s Sillicon Valley witnessed an exciting moment on Tuesday as Naturals, the renowned hair and beauty salon chain, unveiled its latest venture, Naturals BAE (Beauty and Experiences), in the vibrant streets of HRBR Layout.

The inauguration ceremony sparkled with the presence of Sunny Leone, the celebrated model and actor, who graced the occasion as the chief guest alongside Veena K, Founder of Naturals, and CK Kumaravel, Co-Founder and CEO of Naturals.

Naturals BAE aims to revolutionise the beauty retail experience by offering a wide array of products and services all under one roof. Positioned strategically in HRBR Layout, the heart of the city, the flagship store promises to become the ultimate destination for beauty enthusiasts seeking top-notch products and expert advice.

Sunny Leone, known for her style and beauty, shared her enthusiasm for the collaboration between Naturals BAE and her StarStruck beauty line. “The importance of providing customers with premium products and personalised service, a vision aligned with Naturals BAE,” Veena told reporters.

The inauguration drew a crowd of esteemed guests, industry leaders, and beauty enthusiasts eager to explore Naturals BAE’s offerings. With the doors opening, a new era in Bengaluru’s beauty retail landscape unfolded, promising excellence and innovation.

Naturals’ recent announcement of venturing into the D2C skincare product line reflects its commitment to meeting evolving customer needs. Veena K emphasised Naturals BAE’s dedication to excellence and innovation, reaffirming their mission to provide top-tier customer satisfaction.

The launch of Naturals BAE signifies Naturals’ confidence in India’s fast-growing personal care and beauty market. With ambitious plans to establish 100 stores nationwide within the next three years, Naturals BAE is set to make a significant mark in the industry.

Naturals, with its extensive presence across India and internationally, is poised for further expansion. The brand’s commitment to empowering young entrepreneurs, particularly women, through support for D2C brands underscores its dedication to inclusivity and innovation.

As the doors of Naturals BAE open, Bengaluru’s beauty industry embarks on a journey of innovation, empowerment, and inclusivity, promising a bright and exciting future.(UNI)