Kochi, Jan 7 : VKC Pride, India’s leading PUfootwear brand which is pioneering footwear manufacturing with new technologies is set to energise India’s neighbourhood businesses with Superstar Amitabh Bachchan launching the VKC Parivar Mobile APP.
To communicate the need of energising India’s neighbourhood businesses, VKC Pride is launching a New Ad with Amitabh Bachchan, the legend of Indian cinema, in India’s first Adless Ad series, a new concept in brand communication introduced by VKC in 2021, a release said here on Friday.
It is for the first time in his over 50-year career that Amitabh Bachchan has endorsed a footwear brand.
VKC Pride launched the VKC Parivar App to connect the Wholesaler-Dealer-Retail Shop Network and their customers using one single Mobile App named VKC ParivarApp.
This is probably the first instance in the country where an App is connecting the brand and dealer network with customers to increase sales for the dealer and retail shop networks.
More than anything, the VKC Parivar mobile App will enable the retailer shops to showcase their other brands as well in the future.
With this, the VKC Parivar mobile App will become the Technology Infrastructure for the retail shop to sell all their footwear to their customers.
“VKC Pride is a mass market product serving the common man of India. Being a long-lasting footwear with 1000+ stylish models and all of them honestly priced, our pride is the common man of India.
We love to serve the common man of India as customers, retail shops, sub dealers and wholesalers.
In September 2021 VKC Pride had energised India’s footwear industry during the pandemic by launching India’s First SuperSoft PU Footwear branded as VKC Pride EEZY.
In an age when all the leading corporates in the world are directing all their resources at hand to sell directly to customers – side stepping the wholesaler-dealer-retail network, this Indian company is swimming against the current in modern business and trying to increase sales directly through these traditional networks.(UNI)