New Delhi, Sep 24: Amazon today announced the launch of Prime Video Channels in India, which will provide Prime members a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services.
At launch, Prime Video Channels will give the members the option to watch global and local binge-worthy content, including thousands of shows, movies, reality TV, documentaries, etc, from eight video-streaming services, including Discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, Hoichoi, Manorama MAX, and Shorts TV– each accessible with respective add-on subscriptions, a statement said.
“At Amazon, we have always focused on improving access, experience, and selection for our customers. With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – the first of its kind in India – which will not only delight our customers by giving them even more entertainment choices but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure,” said Gaurav Gandhi, country manager, Amazon Prime Video, India.
Chaitanya Divan, head of Prime Video Channels, Amazon Prime Video, said, “As content choices explode, a single interface for discovery, streaming, and payments, is a key need for customers and we aim to solve this with the launch of Prime Video Channels.”(UNI)