Tuesday, September 23, 2025
Lavie Luxe enters the market for upscale fragrances.

Lavie Luxe enters the market for upscale fragrances.

NEW DELHI, JULY 24 : Lavie Luxe, renowned for its high-end, premium-quality bags and accessories, has announced the launch of its new category of perfumes.

This expansion marks a significant milestone for the brand, extending its luxurious offerings beyond bags and accessories into the world of fragrances.

The new perfume line features four enchanting Eau de Parfum (EDP) fragrances: Lush, Lily, Lagoon, and Love. Each fragrance caters to a sophisticated audience that appreciates refined and long-lasting scents. With an impressive 18% fragrance concentration, these perfumes promise longevity, lasting from six to eight hours, while the included moisturizer component ensures the scents are gentle and skin-friendly.

“We are thrilled to introduce our new line of perfumes, which embodies the elegance and sophistication that Lavie Luxe is known for. This launch is a natural extension of our brand, and we are excited to offer our customers a new way to experience luxury. Our commitment to quality and craftsmanship remains unwavering, and we believe our fragrances will set a new standard in the market,” said Ayush Tainwala, CEO of Lavie Luxe.

The perfumes are priced at Rs 1,999 for a 100ml bottle and the same for a gift set. They are available on Lavieworld.com, Lavie retail outlets nationwide, and e-commerce portals like Amazon, Flipkart, Myntra, Nykaa, and Tira. Each perfume has an expiry date of three years from the date of packaging.(UNI)

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