Kolkata, Feb 8 : Former Indian team captain Sourav Ganguly will be the new brand ambassador of Joyville Shapoorji Housing, a brand of the diversified Shapoorji Pallonji Group, the company said on Tuesday. As part of the association, Ganguly will lead the brand campaigns of the company and portray its core values to the home buyers. Commenting on the association, Ganguly said, “It is my pleasure and honour to be associated with the group and be the face of brand Joyville”. The housing company will launch the new brand campaign soon with Ganguly. Joyville Shapoorji Housing is a USD 200 million platform dedicated to developing accessibl homes in India. It has been jointly created by Shapoorji Pallonji, Actis, International Finance Corporation (an arm of the World Bank) and Asian Development Bank.(UNI)