Hyderabad, Jul 30 : ABP Network on Friday announced its entry into the Andhra Pradesh and Telangana market with the launch of its brand new digital platform, ‘ABP Desam’.
The platform will bring a whiff of fresh air to the Telugu digital news space with a unique perspective on regional content, ANP Network, an innovative media and content creation company, said in a statement here.
ABP Desam is the eighth regional language digital portal from the house of ABP Network and it will strive to disrupt the Telugu news genre with breakaway formats, stories of significance, innovative content and a viewer driven approach.
ABP Network is successfully running regional channels/digital platforms in West Bengal (ABP Ananda), Maharashtra (ABP Majha), Gujarat (ABP Asmita), Punjab (ABP Sanjha), Uttar Pradesh & Uttarakhand (ABP Ganga), Bihar (ABP Bihar), and Tamil Nadu (ABP Nadu) and ABP Live- the digital arm of ABP Network.
ABP Desam has entered the market with the determination to create an informed and open society.
With this new offering, ABP Network will once again strengthen its push for local storytelling and strive to create bigger strides in the sphere of regional news.
Last quarter, the network had entered the Tamil Nadu market with the launch of its digital Platform, ‘ABP Nadu,’ the release said.
ABP Desam has positioned itself as a digital portal that completely mirrors the culture, ethos, and spirit of the Telugu people.
Its objective is to deliver news that is personalized to the individual and collective preferences of the Telugu readers.
Speaking on this announcement, Mr. Avinash Pandey, CEO, ABP Network said, “Regional language is a very crucial growth driver for digital news platforms. Recently, we launched a digital platform for Tamil audiences and now we are further strengthening our digital portfolio with ABP Desam.
We are confident that this Telugu news platform will provide access to high calibre, diverse digital news content to the people of Andhra Pradesh and Telangana and also bring a bevy of growth opportunities to our network, he added.(UNI)