New Delhi, Jul 10: Khadi and Village Industries Commission (KVIC) has secured trademark registrations in Bhutan, UAE, and Mexico that would help protect the identity of the brand “Khadi”.
KVIC has also trademark applications in 40 countries, such as the US, Qatar, Sri Lanka, Japan, Italy, Australia, New Zealand, Singapore, and Brazil.
The move is significant as there have been instances of some private local entities in countries like Mexico and Germany seeking trademark registration for the brand name “Khadi” in their respective countries.
KVIC Chairman Vinai Kumar Saxena said trademark registrations will prevent any misuse of the brand name “Khadi” globally.
He said in recent years, Khadi’s popularity has seen massive growth in India and abroad, and therefore, it has become very important for KVIC to protect the identity of Khadi and safeguard the interest of consumers and lakhs of Khadi artisans who are manufacturing genuine Khadi products.
KVIC so far was having Trademark registrations for the word mark “KHADI” in 6 countries — Germany, UK, Australia, Russia, China, and the EU where trademark registrations were granted in certain classes.
With recent trademark registrations in Bhutan, UAE, and Mexico, the number of such countries has gone up to nine. In these countries, KVIC has got registrations in various classes that pertain to Khadi fabric, Khadi readymade garments, and village industry products like Khadi soaps, Khadi cosmetics, Khadi incense sticks among others. (UNI)