Hyderabad, May 24 :BharatPe, one of India’s leading fintech companies for merchants, on Monday announced the roll out of its unique campaign ‘ Covid Vaccination Cashback’ to further strengthen the Indian government’s vaccination drive against COVID-19.
Launched under ‘BharatPe Cares’, a corporate social responsibility initiative, this first-of-its-kind of programme aims to create awareness about Covid-19 vaccination amongst the company’s 6 million+ merchant partners and also encourage them to get vaccinated without delay, BharatPe said in a release.
In India’s first vaccination Cashback program, BharatPe merchants will get a Rs 300 instant cash back in their bank account by scanning their vaccination certificate via the BharatPe app.
The company also announced the launch of a Covid-19 Vaccine Tracker on its app to facilitate relevant information on Covid-19 vaccination.
By using this Vaccine Tracker, the merchants can view details of the nearby Covid-19 Vaccination Centers, based on their location.
Sharing details about the campaign, BharatPe Co-Founder and CEO Ashneer Grover, said “The shopkeepers in India have played a significant part during Covid by ensuring availability of essentials. It’s time now for them to start working towards unlocking.
BharatPe is incentivizing all shopkeepers to get vaccinated at the earliest so that they stay safe as business picks up and footfalls at shops increase. It’s time to get back to business,” he added.
The vision of the company is to become a Digital Bank and empower the 50 million-strong SME community in the country by launching a range of financial products, specially designed to address their needs and empower their businesses.
BharatPe launched India’s first UPI interoperable QR code, first zero MDR payment acceptance service, and first UPI payment backed merchant cash advance service, however in post-Covid, BharatPe also launched India’s only zero MDR card acceptance terminals – BharatSwipe.
Currently serving over 60 lakh merchants across 100 cities, the company is a leader in UPI offline transactions, processing 10 crores+ UPI transactions per month (annualized Transaction Processed Value of US$ 10+ Bn).(UNI)