Hyderabad, April 27 : Hyderabad-based Prathima Agri Services on Tuesday inked the Memorandum of Understanding (MoU) with Professor Jayashankar Telangana State Agricultural University (PJTSAU), here to take up farming as a service in the public interest.
The MoU was signed by PJTSAU Registrar Dr S Sudheer Kumar and Prathima Agri Services CEO V. Ramana Rao, in the presence of PJTSAU Vice Chancellor Dr V Praveen Rao at a function held in a virtual mode.
This MoU is intended to build mutual cooperation between the both institutes to take up farming as a service in the public interest of action research, policy analysis, policy advice, crop advisory, monitoring, evaluation, system development and technology development, the University said in a release.
It is also to provide agricultural technical information for technology development of mobile app and e-commerce website e-Raithu.
e-Raithu is providing one stop solution for all kinds of agri inputs like crop protection, crop nutrition, seeds and implements with corresponding advisory and guidance to farmers at their doorstep.
Further, It creates a difference in the farming community by providing multiple brand high quality products at best competitive prices at one place.
In the initial phase it desires to open 30 retail outlets across Telangana and also planning for franchisee models.
Each retail outlet will have three Agriculture graduates’/Diploma candidates to serve the farmers.
Besides developing a mobile app and website as e-Raithu which includes services on crop advisories, it also provides additional services like soil testing, water testing, smart card facility to track farming operations of farmers and Custom Hiring Centres of farm machinery.(UNI)